Edward Enninful Named Editor in Chief of British Vogue

Enninful for British Vogue

Condé Nast announced Monday morning that Edward Enninful is set to replace Alexandra Shulman as editor-in-chief of British Vogue.

The 45-year-old Ghanaian began his career in fashion at the age of 16 after being model scouted on a train in London. At 18, he became the youngest ever fashion director to work for international publication, “i-D”, where he held the position for more than two decades.

As fashion director of “i-D”, most of Enninful’s inspiration came from the streets of London. The looks he featured in his stories helped fuel the grunge movement during the early 1990s.

In its 101-year history, Enninful is the first black and male editor to ever work as editor in chief for British Vogue. Enninful previously worked for Italian Vogue and American Vogue where he has contributed extensively to both publications.

Condé Nast chairman and chief executive Jonathan Newhouse described Enninful as “an influential figure in the communities of fashion, Hollywood, and music which shape the cultural zeitgeist,” adding that, “by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue.”

Since 2011, he has been the fashion and creative director of W Magazine.

Enninful has worked with some of the biggest names in fashion as a consultant for brands such as Christian Dior, Giorgio Armani, Dolce and Gabbana, Mulberry, Valentino, Calvin Klein, Fendi, Gucci, Hugo Boss, and Missoni.

Other fashion brands include Comme des Garçons, Lavin, Jil Sander, and Allesandro Dell’Acqua.

In 2014, the British Fashion Council awarded him for the Isabella Blow Award for Fashion Creator. In 2016, Enninful received an Order of the British Empire for his services to diversity in the fashion industry.

Enninful has been known to bring diversity to the fashion industry. In 2008, he contributed to the “all black” issue for Italian Vogue and has worked closely with models of color such as Naomi Campbell, Jourdan Dunn, Rihanna, and Ruth Negga.

Being the first male editor for British Vogue marks a huge shift in the fashion industry and will also create more opportunities for people of color in the fashion industry.

During an interview with American Vogue, Enninful said, “British Vogue is  a great magazine with a legacy of creativity and innovation.” He added, “I look forward to continuing to produce an exciting beautiful magazine for its readers.”

Enninful will begin his new role on August 1.


Leave a Reply